04 · BRAND ASSETS
Download your assets here
4.1
Logos
The dot-matrix XS wordmark. Vector first; the two raster wordmarks are for placements that cannot take SVG.
XS mark — vector
Scale freely, never redraw.
XS wordmark — white
For ink and image grounds.
XS wordmark — black
For paper and light grounds.
4.2
Icons
The arrowhead, in three grounds. It appears alone — never with a shaft, never with a stem dot. The bare head is what makes it a mark rather than a diagram.
Arrowhead — signal
#FE5000. The accent mark. Bare head only.
Arrowhead — white
For ink and image grounds.
Arrowhead — black
For paper and light grounds.
4.3
Typefaces
Geist for everything set in sans, Geist Mono for metadata, labels and numerals. No substitutes. The pack carries both families — variable and static weights — with the licence.
SANS · HEADLINES AND BODY
Find the deal.
Geist
MONO · METADATA AND NUMERALS
+2.4% · PRICING
Geist Mono
4.4
Image plates
The gallery from the world of XS, plus the key visuals, signage and grid plates. Full-resolution originals.
Technical jacket
Dot-matrix mark, black on black.
Board pack
Signal-orange sleeve, ink stock.
Orange light wall
Guests before the signal wall.
Building corner
Mark against open sky.
Fluted screen
Silhouettes behind orange glass.
Elevator indicator
Arrowhead above the numeral four.
City plate
Ink ground, long view.
Era plate 02
Environment, cool ink.
Era plate 03
Environment, paper ground.
Era plate 06
Mark in situ.
Key visual
Primary hero composition.
Desk and signal
Analyst reading the dashboard.
Grid plate 02
From the product grid.
Grid plate 05
From the product grid.
Grid plate 06
From the product grid.
Grid plate 07
From the product grid.
Grid plate 08
From the product grid.
4.5
Using these files
The files carry the same laws as the rest of the system.